Sustainability Practices

Natasha Zinko integrates sustainability through upcycling deadstock fabrics, repurposing vintage garments (particularly denim), and maintaining a near-zero-waste, closed-loop production cycle. The London-based brand focuses on longevity over trends, utilizing leftover materials to create one-of-a-kind pieces, alongside eco-conscious efforts like plastic-free packaging and supporting local recycling initiatives

Spring 2020 Natasha Zinko funds the launch of the first ever initiative, Mogu Sebe pozvolit/I Can Do It Myself, in her home town in Odessa, Ukraine of Reduce Reuse Recycle ♻ in alliance with the local authorities and investing in receptacles for plastic, paper and glass waste. All of the water donated for the SS20 Catwalk was Sponsored by CanO Water which only uses recyclable aluminium. Share partnered with Alutrade, one of the UKs largest Aluminium Recyclers who donated 500 cans which were refashioned into corsets and other pieces in the SS20 Collection.